Indie Game Marketing: 6 Step Plan

You are making your game(or made it) and worried about its future in the market, most indie games are not that much successful. statistics showed us that, An average consumer will not buy unpopular games although that most games are priced in range of $10, and don't buy as expected, we will share some tips to avoid this, so..

here are 6 steps you need to make your marketing plan:

1.Pay attention to ASO(App Store Optimization)

This is the most effective step in your marketing plan, because 60% of games get discovered in the homepage, so work on this step and don't forget every app store has it is own ASO things, but the most important steps is: icon(thumbnails), trailer, screenshots, game's description, and reviews.

2.Social media is your power

Social media platforms is getting bigger and bigger, According to Statista, the number of social media users worldwide is predicted to grow to almost 4.41 billion by 2025.

you can post on various social media platforms, but i suggest to stick to one or two platforms, because you will be busy for more than 3, and you want to post regularly, and the most important thing is: talk about your game if you have: a steam page, or newsletter, or discord server. because you don't want to surprise your audience and fans before publishing your game, so you should build awareness for your game, and if you have a good budget you can start advertise your game on social media platforms or in the internet, here is some popular ads network: Adsterra, Google Adsense

3.Be active with Communities & developers

It is great point to share and talk about your game with others, there are plenty of communities out there, you can start talking and post about your game but first read the community's rules to avoid ban or mute, and answer questions, by making this you can build a group of base with people that can share your game's name.

4.Get reviewed & PressKit

Getting reviewed is essential step, you should get reviewed by important person in the industry, this can raise your game chance to be known by the this person fan base.

start with small websites(not too much known), and then get reviewed by well-known websites, like: IGN, PC Gamer, you can also get your game reviewed by journalists and streamers too.

Set a Presskit to make it easy for streamers and content creators to make their thumbnails and know more about the game without asking, but also you should add your contact info if there any streamer/content creator has any question about anything, you can set the Presskit in your landing page or use google drive.

5.Landing Page

Making a landing page is a great chance to be visible on google, since google had over 5.6 billion searches per day, this can increase your chance to get on google search engine.

For more Read this: How To Create A Landing Page For Indie Game

6.Update & Discount your game

Updating your game regularly is important thing, it is also a way to show that you care about your game and the users(gamers), and fixing bugs & issues.

Discounting a game can boost sales and visibility. It can be effective for:

1. Seasonal Promotions: Offering discounts during holidays or special events can attract more players.
2. Clearance Sales: Reducing older games' prices can help clear inventory and fund new projects.
3. Community Engagement: Offering occasional discounts can show appreciation to loyal players.

When and How Much:

1. Seasonal Sales: Plan discounts during major holidays or gaming events when players are actively looking for deals.
2. Bundle Deals: Bundle games or DLCs together for a greater discount, encouraging players to buy more.
3. Gradual Reduction: Lower the price incrementally over time to maintain consistent sales and maximize revenue.

This is our 6 step marketing plan, we have covered the most important steps, and if you have any question feel free to write in the comments!!, and let me know if you want a part 2 ;)