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Indie Game Marketing: 6 Step Plan

You are making your game( or made it ) and worried about its future in the market, most indie games are not that much successful.  statistics  showed us that,  An average consumer will not buy unpopular games although that most games are priced in range of $10, and don't buy as expected, we will share some tips to avoid this, so.. here are 6 steps you need to make your marketing plan : 1. Pay attention to ASO(App Store Optimization) This is the most effective step in your marketing plan, because 60% of games get discovered in the homepage, so work on this step and don't forget every app store has it is own ASO things, but the most important steps is: icon(thumbnails), trailer, screenshots, game's description, and reviews. 2.Social media is your power Social media platforms is getting bigger and bigger,  According to Statista , the number of social media users worldwide is predicted to grow to almost 4.41 billion by 2025. you can post on various social media platforms, but i
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How to create a landing page

How To Create A Landing Page For Your Indie Game

Your landing page is the first point of contact for potential players, so it needs to be engaging and informative. here is tips to create a standout landing page for your game.

1. Define Your Game's Unique Selling Points (USPs): Before you start designing your landing page, you need to identify what sets your game apart. What makes it unique? Is it the stunning graphics, compelling storyline, or innovative gameplay? Highlight these USPs prominently on your landing page.

2. Header: This is the most important part of the landing page, because it is the first thing that the visitor see/interact with, making him decide to stay and scroll or quit, it can be your game name, and you can use a logo too, making it more pretty.

3. Short Game Description: It is useful to tell the visitor about your game, please avoid using lore like:"The dark forest with lot of enemies to fight" NO, but use verbs.

4. Call-to-Action (CTA): The main purpose of this landing page is too convince the visitors to buy/download your game, making it easy for the visitor to click a simple button to go to your game page, it might be the only way to your store page, make it simple.

5. ScreenShots:

Games have become highly visual, and the most successful games now feature astounding graphics.

The best way to showcase your game’s graphics is with screenshots. Take images of your best visual elements, and post a few on your landing page. They’ll help keep people on the page because images have been shown to increase time-on-page, and you can place them below the fold so that people who scroll down have something to look at.

6. Rating/Reviews:

if your game was mentioned from anyone or website, you can include it in your landing page, But don't include anyone/website, only famous people/website, Don't This:

Your Game is Great :)

- My Brother 

Include user reviews, ratings, or testimonials to build trust and credibility. Positive feedback from early players can be a powerful motivator for others to try your game.

7. Newsletter Signup: Provide an option for visitors to subscribe to your game's newsletter. This allows you to build a list of potential players and keep them informed about updates, Because most of people that visit a website doesn't return to it again, new features, or special events.

8. Release Date and Platforms: Clearly state when your game will be released and on which platforms it will be available. This helps manage expectations and informs visitors where they can play your game.

9. Frequently Asked Questions (FAQ): Anticipate common questions that potential players may have and create an FAQ section. This can address issues related to gameplay, system requirements, pricing, and more.

10. Mobile Optimization: Ensure that your landing page is responsive and looks great on both desktop and mobile devices. With the increasing number of gamers on mobile, you can't afford to neglect this aspect.

11. Social Media Integration: Include social media sharing buttons to encourage visitors to share your game with their network. Social engagement can help boost your game's visibility.


Thats it, hope it help you in creating your landing page, if you have a question write a comment and i will do my best!!
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